Keep in mind
that the keywords you consider crucial may not be exactly what
users enter. The lack of success with some search engines does
not mean that the site isn't being found. Many people find the
site by entering more words. For example, if you had a web site
centered on "Orange County", others might go to a search
engine and enter words such as "Orange County California"
or "Orange County Web." The addition of just one extra
word can suddenly make a site appear more relevant, and it can
be impossible to anticipate what that word will be. The best bet
is to focus on your chosen keywords but to also have a complete
description. These keywords should be in the text of your site
and in the Meta tags. You can also use these same keywords when
you submit your own site to search engines.
HAVE LINKS TO INSIDE PAGES
If
there are no links to inside pages from the home page, it seems
that some search engines will not fully catalog a site. Unfortunately,
the most descriptive, relevant pages are often inside pages
rather than the home page.
THE META TAG
Meta tags
will help you control your site's description in engines that
support them. They will NOT guarantee that your site appears first.
Adding some meta description code is not a magic bullet that cures
your site of dismal rankings, but you should still do it.
Ok.. But
what is a meta tag?
A meta tag
gives a spider specific information, such as keywords or site
summaries, about a site. In Web lingo, meta tags are defined as
"information about information."
These tags
are part of the HTML code. They stay behind the scenes -- the
end user never sees them. A Web author may surround sentences,
even whole paragraphs, with these tags. Certain spiders then read
the information in the tags as a way to help them index the site.
Can you
give me an example?
Here are two
common examples of Meta tags that you would put in the header
of your HTML document:
<META NAME="description"
CONTENT="Auto Web USA is the Automotive Industries Internet
Publishing Service. Use AWUSA to find out who's who in the Automotive
Industry! See how easy and lucrative it is to advertise your auto
products and services on the Information Superhighway.">
<META NAME="keywords"
CONTENT= "autos,cars,for sale,services,web hosting,web design,classifieds,dealerships,manufacturers.">
SUBMIT TO THE "BIG 5" AT LEAST
After
you have done all the right things with text, keywords, Meta tags,
etc. submit yourself to the following search engines. 90% of all
traffic come from these locations:
RECIPROCAL LINKS
Swap links
with other sites! First place a number of related links on your
site, then contact those sites asking for a reciprocal link. You
will be surprised how many people are willing to do this. If they
are really cooperative ask if you can include a graphic or banner
with the link.
BE PERSISTENT
Once you are
in an engine, check your site at least once a week. Strange things
happen. Pages disappear from catalogs. Watch for trouble, and
resubmit if you spot it. Many of you will be tempted to ask us
for many of our successful clients' sites and listings, some are
provided in our testamonial section only at their discretion.
It is unwise to boast about your TOP Rankings as cut throat marketeers
abound and are capable of destroying your campaign all too easily.
It is for this reason and the price we have paid in the past for
complete openess, that our policy is complete confidentiality
on all client's programs. Every client is unique and your campaign
may far exceed the results of others based on your unique site
and Key Terms chosen.
RESUBMIT REGULARLY
Many engines
are now visiting sites on a schedule developed from site changes.
The engines have grown smart enough to realize some sites only
change content once or twice a year, so they don't visit regularly.
Resubmitting every month or two will ensure that your site's content
is kept current.
HAVE PATIENCE
Some search
engines take weeks or months before they update their catalogs.
They may be "crawling" each night, but those new findings
aren't available to the public until the catalogs are updated.
Recent reports reflect that the major search engines are slowing
down considerably due to the massive volume of submissions.
DON'T SPAM OR TRY TO "BEAT"
THE SYSTEM
For one thing,
spamming doesn't seem to work with every search engine. Ethically,
the content of most web pages ought to be enough for search engines
to determine relevancy without webmasters having to resort to
repeating keywords for no reason other than to try and "beat"
other web pages. The stakes will simply keep rising, and users
will also begin to hate sites that undertake these measures. Efforts
would be better spent on networking, link exchanges and alternative
forms of publicity. In case you are interested, our programs incorporate
all of these points and go beyond the basic rules to achieve the
superior results we consistently get. Our expertise lies in the
blending of the basics and very creative behind the scenes activities.
FEAR FACTOR
Many new Online
business owners fail due to fear and poor information. There are
lots of ways to waste money online and many excellent sales people
who would be happy to take your money without any guarantee as
to your long term profitability. Your Goal is to test your offfers
and the marketplace in order to find out what works for you. We
offer you the best in factual testing at a very low cost. Our
profits are tied to yours.
If you wish
to maintain total control of our efforts by keeping all pages
on your server and retain ownership of the entire program our
setup fee would be $900 per basic package. The reason we do not
promote this option extensively is it removes much of the data
from our overview and causes delays in revisions to your campaign.
But if you need to be in total control it is an option.
INTERNET
GLOSSARY OF IMPORTANT TERMS